Advertising agencies come to you and they are great fans, they are great creative people themselves, but they ask you to do something, and you say, "Well, we will, we'll create something together." And it is work. It's like you're doing something and they're saying, "Change this" and "Change that." It's not hard, horrible work, but creatively it's not just freedom.
Wayne CoyneI think the more music becomes something you could simply download and have on your iPod, I think to a lot of people that is plenty, but to some people, they still want these artifacts that are touchable, and you can smell them, and look at them, and hold them and just have other dimensions of experience with this music.
Wayne CoyneThe things that affect you most deeply - the things that will destroy you if you don't sing about them - are the things that you often end up singing about. It's really just about saying those things that everybody thinks but no one will say and making a connection by uncovering these diamonds that are inside of all of us that no one wants to tell each other about.
Wayne Coyne