We believe in the Three Rs - reducing the consumption of meat and other animal-based foods; refining the diet by eating products only from methods of production, transport, and slaughter that minimize pain and distress; and replacing meat and other animal-based foods in the diet with plant-based foods.
Wayne PacelleChina cares about its reputation and doesn't want to be known as the nation whose preferences drove the extinction of elephants.
Wayne PacelleWe've witnessed so many revolutions in our society. Think of transportation, photography, or communications. Things once unimaginable have become seemingly impossible to live without.
Wayne PacelleEspecially in this Internet age, routine practices are being exposed and rightly recognized as harsh and cruel.
Wayne PacelleChina is now urging citizens to eat less meat. Factory farming comes with immense costs to a society, and Chinese leaders are starting to recognize its implications for water use, the efficient use of grains and other food resources, and human health concerns.
Wayne PacelleThe combination of moral intentionality and human innovation is a powerful force. And that's the force behind the humane economy. By embracing its tenets, we help animals, but we also advance commerce in a more sustainable, and profitable, way. I think we have every reason to believe it is the way of the future.
Wayne Pacelle