We believe in the Three Rs - reducing the consumption of meat and other animal-based foods; refining the diet by eating products only from methods of production, transport, and slaughter that minimize pain and distress; and replacing meat and other animal-based foods in the diet with plant-based foods.

At The Humane Society of the United States, we know how difficult it is to prevent cruelty to animals in movies because so many of the animal welfare problems occur behind the scenes in training, housing, and transportation, long before the animals get on the set.

We would be foolish and silly not to unite with people in the public health sector, the environmental community, [and] unions, to try to challenge corporate agriculture.

Human care (of animals) is simply sentimental, sympathetic patronage.

We have no problem with the extinction of domestic animals.

Especially in this Internet age, routine practices are being exposed and rightly recognized as harsh and cruel.

The response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions. Media coverage of the legislative fights is overwhelmingly negative for agriculture interests. The impression left among consumers is that the proponents had something to hide.