There are new ways of producing food, film, clothing, and research that steer clear of using animals. Some of those products are functionally equivalent or even superior to what we're used to. Now corporations, legislatures, and other institutions are responding, and supporting these shifts, so we're seeing seismic changes throughout society.
Wayne PacellePeople know what happened in California, and they know it can happen again and again. They know that no group has passed more ballot measures than we have. They know we have a focused strategy. They know we have a budget of $150 million a year. And they know we're ready for a fight.
Wayne PacelleUndercover investigations threw back the curtain on the systemic exploitation of animals on factory farms. The response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions.
Wayne PacelleAs a society, we are typically deeply disassociated from animal cruelty, but more than ever, animal protection organizations are telling the backstory. People are being forced, to confront the realities. At the same time, we have an ever-growing understanding of the intelligence and emotional capacities of animals and an acceptance of the principle that animal cruelty is a moral problem.
Wayne Pacelle