Worshiping the teapot instead of drinking the tea.
Never forget, what your looking for is what is looking.
All the evil in the world, and all the unhappiness, comes from the I-concept.
The only real service we can render to that which we perceive and interpret in phenomenal existence as 'others' is by awakening to universal consciousness ourselves.
As long as one accepts "time" tacitly as such he is dreaming a dream, not living a life.
We imagine that waking-life is real and that dream-life is unreal, but there does not seem to be any evidence for this belief.