We're living in a time of so much clutter that has allowed everyone to express themselves at any moment. We have access into people's lives like never before. It's a lot to take in and it's easy to get overwhelmed and swallowed up in it.
Wendy StarlandThere is a lot of incredible talent out there, however, talent alone is not enough. Being a great singer does not matter, if you are not singing great songs. Having great songs will not be obvious to record executives if they are not professionally produced. Consistently performing those songs extremely well is essential.
Wendy StarlandPeople get bored of hearing the same genre of music over and over again. Observe the current musical landscape and predict what "mood" people will be in next. Ask yourself what would be the most natural transition or reaction to the current genre. Then create it!
Wendy Starland