Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns.
Wendy StarlandPeople get bored of hearing the same genre of music over and over again. Observe the current musical landscape and predict what "mood" people will be in next. Ask yourself what would be the most natural transition or reaction to the current genre. Then create it!
Wendy StarlandThe golden rule would be to write a great, authentic song that is well produced and it will find its home. The audience can feel whether or not the artist is being genuine in their music. It's up to the artist to have the courage to reveal their truth through their songs.
Wendy StarlandMy goal is to always contribute a part of myself to my music that will result in it sounding authentic, timeless, and real. I feel that this truly comes across in my new album, which is in the Rock genre.
Wendy StarlandI've collaborated with artists that truly run the gamut: from members of the Wu Tang Clan and Capone, to Moby, Lady Gaga, and opening for artists such as Sheryl Crow, Jack White, and Chris Shiflett of the Foo Fighters, etc.
Wendy StarlandThere is no question that the US market is the hardest to break into. I believe that the reason for this primarily has to do with the fact that the majority of the most powerful radio stations in the US are owned by Clear Channel. They are massive and have the ability to break artists worldwide. For the most part, they are dealing directly with the major labels in the US, with whom they have had long relationships. If you are an artist that is not being pushed by Clear Channel radio in the US, your chances of becoming a household name are slim.
Wendy Starland