If you set yourself a goal for energy usage in your house, if you have to look at a graph on your phone, you probably won't change your behavior. But if you have a clock on the wall that changes color from green to red if you're using more energy than you've planned, then that actually can change your behavior. There are a lot of things to be done in that world that actually have an impact on our daily lives.
Werner VogelsIf you’re concerned about scalability, any algorithm that forces you to run agreement will eventually become your bottleneck. Take that as a given.
Werner VogelsUsing clouds is a radical way of consuming IT. There are emotional barriers to giving up some level of control over the servers that you are running [for the companies].
Werner Vogels