Write for yourself, not for a perceived audience. If you do, you'll mostly fall flat on your face, because it's impossible to judge what people want. And you have to read. That's how you learn what is good writing and what is bad. Then the main thing is application. It's hard work.
Wilbur SmithA cynic had defined aid as simply the system by which poor white people in rich countries gave money to rich black people in poor countries to put into Swiss bank accounts.
Wilbur Smith