Kids today aren't listening to music audio-only. They're picking up a CD and looking at the lyric sheet and wondering why the pictures aren't moving around. Who wants to do that? It's like Bam Bam Flintstone hanging with the dinosaurs vs. Elroy Jetson who's flying around space. If I'm a kid, I wanna be kicking it with Elroy.
will.i.amWith unisex fashion, you know, females were doing it first. You're the reason we have unisex clothing. It's because girls said, "Wait, I can wear jeans, too! I can wear a suit, too."
will.i.amThe maps are really like a filter. They filter information for you to make better decisions on where you are going and what to do.
will.i.amYou're always moving and thinking about a whole bunch of things. But those traits work well for me in studios and in meetings about creative ideas. If you listen to the songs I write, they are the most ADHD songs ever. They have five hooks in one and it all happens in three minutes. I figured out a way of working with it.
will.i.am