If you believe something, you can have a morality that means something as well. You can feel recognized as an individual within the universe; it can give meaning to who you are.
Will SelfLust was a positive high-tension cable, plugged into my core, activating a near-epileptic seizure of conviction that this was the one thing I had to do in life.
Will SelfI am a regular if not exactly enthusiastic patron of my local bookshop. I try to buy at least some books there because I cling to the belief that it's important to maintain those businesses which put a human face on the exchange of money for goods and services.
Will SelfRegard yourself as a small corporation of one. Take yourself off on team-building exercises (long walks). Hold a Christmas party every year at which you stand in the corner of your writing room, shouting very loudly to yourself while drinking a bottle of white wine. Then masturbate under the desk. The following day you will feel a deep and cohering sense of embarrassment.
Will SelfIdeologists of all kinds find a strange sort of comfort in the madness of the crowd; it confirms them in their suspicion that history, far from being made by the great mass of individuals - as Marx averred - is rather unmade by a single massive individual, a collective Other, who stands in stark contrast to you and he.
Will Self