Ideologists of all kinds find a strange sort of comfort in the madness of the crowd; it confirms them in their suspicion that history, far from being made by the great mass of individuals - as Marx averred - is rather unmade by a single massive individual, a collective Other, who stands in stark contrast to you and he.
Will SelfMy novels tend to come about from a fusion of two big ideas, creating a critical mass that then fissions, throwing off hundreds of other particles, riffs, tropes and characters.
Will SelfRegard yourself as a small corporation of one. Take yourself off on team-building exercises (long walks). Hold a Christmas party every year at which you stand in the corner of your writing room, shouting very loudly to yourself while drinking a bottle of white wine. Then masturbate under the desk. The following day you will feel a deep and cohering sense of embarrassment.
Will Self