Writing ought either to be the manufacture of stories for which there is a market demand - a business as safe and commendable as making soap or breakfast foods - or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
Willa CatherImagination, which is a quality writers must have, does not mean the ability to weave pretty stories out of nothing. In the right sense, imagination is a response to what is going on โ a sensitiveness to which outside things appeal. It is a composition of sympathy and observation.
Willa CatherThe great fact in life, the always possible escape from dullness, was the lake. The sun rose out of it, the day began there; it was like an open door that nobody could shut. The land and all its dreariness could never close in on you. You had only to look at the lake, and you knew you would soon be free.
Willa Cather