The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William FeatherDeliver me from all evildoers that talk nothing but sickness and failure. Grant me the companionship of men who think success and men who work for it. Loan me associates who cheerfully face the problems of a day and try hard to overcome them. Relieve me of all cynics and critics. Give me good health and the strength to be of real service to the world, and I'll get all that's good for me, and will what's left to those who want it.
William Feather