I watch a sort of primitive form of the recommodification machine around my friends and myself in sixties, and it took about two years for this clumsy mechanism to get and try to sell us The Monkees. In 1977, it took about eight months for a slightly faster more refined mechanism to put punk in the window of Holt Renfrew. It's gotten faster ever since. The scene in Seattle that Nirvana came from: as soon as it had a label, it was on the runways of Paris.There's no grace period, so that's a way in which I see us losing the interstitial.
William GibsonI was afraid to watch 'Blade Runner' in the theater because I was afraid the movie would be better than what I myself had been able to imagine. In a way, I was right to be afraid, because even the first few minutes were better.
William GibsonI'm not the only one: witness Pokemon! They still keep coming up with this stuff that just rivets us in unexpected areas.
William GibsonYou know what your trouble is? You're the kind who always reads the handbook. Anything people build, any kind of technology, it's going to have some specific purpose. It's for doing something that somebody already understands. But if it's new technology, it'll open areas nobody's ever thought of before. You read the manual, man, and you won't play around with it, not the same way. And you get all funny when somebody else uses it to do something you never thought of.
William Gibson