The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.
William GibsonThere are bits of the literal future right here, right now, if you know how to look for them.
William GibsonOne of the things I have taken for granted, in terms of how technology works in the world, is the people that develop it and get it out there don't really know what we are going to do with until we have really gotten ahold of it and it has become ubiquitous. And then we wind up doing things that its inventors never dreamed of and those things become the real change drivers. That is actually where the whole technocracy thing falls apart for me, because the people who invented it can't predict what we're going to do with it.
William GibsonI don't think we know yet what broadcast television did to us, although it obviously did lots. I don't think we're far enough away from it yet to really get a handle on it. We get these things, I think they start changing us right away, we don't notice we're changing. Our perception of the whole thing shifts, and then we're in the new way of doing things, and we take it for granted.
William GibsonShe knows, now, absolutely, hearing the white noise that is London, that Damien's theory of jet lag is correct: that her mortal soul is leagues behind her, being reeled in on some ghostly umbilical down the vanished wake of the plane that brought her here, hundreds of thousands of feet above the Atlantic. Souls can't move that quickly, and are left behind, and must be awaited, upon arrival, like lost luggage.
William Gibson