Imagine a kind of system where you have lightweight electric vehicles relatively small battery capacity, and then picking up charge wherever they park. You never have to worry about filling up your car, never go to the gas station, never plug it in, never do any of these things.
William J. MitchellWhat we need is a critique of visual culture that is alert to the power of images for good and evil and that is capable of discriminating the variety and historical specificity of their uses.
William J. Mitchell...people have always known, at least since Moses denounced the Golden Calf, that images were dangerous, that they can captivate the onlooker and steal the soul.
William J. MitchellEverybody thinks an automobile needs an engine. Well, an automobile doesn't necessarily need an engine. What we do is shift electric motors into the wheels of our automobiles and so we have a completely different kind of thing where we have four independent intelligent wheels rather than a traditional internal combustion engine and power train and so on.
William J. MitchellPhotography is and is not a language; language also is and is not a photography.
William J. MitchellMost automobiles spend about 80 percent of their time sitting around doing nothing. They're gasoline powered; they go to very high speeds, which in fact, under urban conditions, you don't need. These high speeds generate enormous safety requirements and so on and so forth. Now you can incrementally tweak the automobile. You can make the power train more efficient and you can enhance safety and all of these sorts of things that are very worthwhile.
William J. Mitchell