Ornamental pattern work, to be raised above the contempt of reasonable men, must possess three qualities: beauty, imagination and order.
William MorrisIt has become an article of the creed of modern morality that all labour is good in itself -- a convenient belief to those who live on the labour of others. But as to those on whom they live, I recommend them not to take it on trust, but to look into the matter a little deeper.
William MorrisSo I say, if you cannot learn to love real art; at least learn to hate sham art and reject it. It is not because the wretched thing is so ugly and silly and useless that I ask you to cast it from you; it is much more because these are but the outward symbols of the poison that lies within them; look through them and see all that has gone to their fashioning, and you will see how vain labour, and sorrow, and disgrace have been their companions from the first-and all this for trifles that no man really needs!
William MorrisThere is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.
William Morris