Writing prejudicial, off-putting reviews is a precise exercise in applied black magic. The reviewer can draw free-floating disagreeable associations to a book by implying that the book is completely unimportant without saying exactly why, and carefully avoiding any clear images that could capture the reader's full attention.
William S. BurroughsDo not proffer sympathy to the mentally ill; it is a bottomless pit. Tell them firmly, "I am not paid to listen to this drivel - you are a terminal fool!" Otherwise, they make you as crazy as they are.
William S. Burroughs