Don't expect others to do your work for you.

Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.

Better to be a jerk that knees than a knee that jerks.

To 'know your place' is a good idea in politics. That is not to say 'stay in your place' or 'hang on to your place', because ambition or boredom may dictate upward or downward mobility, but a sense of place - a feel for one's own position in the control room-is useful in gauging what you should try to do.

Avoid overuse of 'quotation “marks.”'

Have a definite opinion.

What a joy it is to see really professional media manipulation.