I'm willing to zap conservatives when they do things that are not libertarian.
When duty calls, that is when character counts.
The most successful column is one that causes the reader to throw down the paper in a peak of fit.
Never assume the obvious is true.
Adapt your style, if you wish, to admit the color of slang or freshness of neologism, but hang tough on clarity, precision, structure, grace.
If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.