Do not put statements in the negative form. And don't start sentences with a conjunction. If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. Never use a long word when a diminutive one will do. Unqualified superlatives are the worst of all. De-accession euphemisms. If any word is improper at the end of a sentence, a linking verb is. Avoid trendy locutions that sound flaky. Last, but not least, avoid cliches like the plague.
William SafireNever put the story in the lead. Let 'em have a hot shot of ambiguity right between the eyes.
William SafireThis is not some alarmist Orwellian scenario; it is here, now, financed by $20 billion last year and $15 billion more this year of federal money appropriated out of sheer fear. By creating the means to monitor 300 million visits to the United States yearly, this administration and a supine opposition are building a system capable of identifying, tracking and spying on 300 million Americans.
William Safire