Within weeks of our premiere, it became obvious that Leonard [Nimoy] and the character of Spock were becoming something of a national phenomenon. ... And to be unflatteringly frank, it bugged me. ... [Then, Gene Roddenberry] said to me the wisest thing he could possibly have uttered. He said, `Don't ever fear having good and popular people around you, because they can only enhance your own performance. The more you can play to these people, the better the show.'
William ShatnerI've discovered that the more freedom I have to be creative, the more creative I become.
William ShatnerWhen there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.
William ShatnerWriting is truly a creative art - putting word to a blank piece of paper and ending up with a full-fledged story rife with character and plot.
William Shatner