When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.

There's a joy and a pain about directing where the dreams you have are becoming concrete but the attention to detail, the need for time is such that it's overwhelming at times, and the stream of responsibility.

It's easy to say no, I'm not going to do that. I'm not leaving the house.

What is down will go up. At the same time, you have to be prepared for what is up to go down.

Being an icon is overrated, remember an icon can be moved by a mouse

My wife and my three kids and my grandchildren are my life, but my horses and my dogs are everything else.

We're all embers from the same fire. Our ember winks out, we're ashes, we go back to the fire.