Nobody could have imagined the phenomenon that 'Star Trek' became. It's still almost impossible to imagine.
William ShatnerWhat have I done? I've blundered my way through life. So I have my picture on the wall. The minute I die, that picture will start to yellow and fade and eventually be gone. Blown in the wind and become part of the molecular structure of something else. These things we see as "success," they're non-accomplishments.
William ShatnerWhen there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.
William Shatner