To air one's views gratuitously, is to imply that the demand for them is brisk.

Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.

Instead of announcing what you are about to tell is interesting, make it so.

...when a sentence is made stronger, it usually becomes shorter. Thus, brevity is a by-product of vigor.

Rather, very, little, pretty - these are the leeches that infest the pond of prose, sucking the blood of words. The constant use of the adjective little (except to indicate size) is particularly debilitating; we should all try to do a little better, we should all be very watchful of this rule, for it is a rather important one, and we are pretty sure to violate it now and then.

Rich, ornate prose is hard to digest, generally unwholesome, and sometimes nauseating.

The approach to style is by way of plainness, simplicity, orderliness, sincerity.