Instead of announcing what you are about to tell is interesting, make it so.

If you use a colloquialism or a slang word or phrase, simply use it; do not draw attention to it by enclosing it in quotation marks. To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better.

To acquire style, begin by affecting none.

Remember, it is no sign of weakness or defeat that your manuscript ends up in need of major surgery. This is a common occurrence in all writing, and among the best writers.

Avoid fancy words....If you admire fancy words, if every sky is beauteous, every blonde curvaceous, every intelligent child prodigious, if you are tickled by discombobulate, you will have bad time Reminder 14.

A drawing should have no unnecessary lines and a machine no unnecessary parts.

Instead of announcing what you are about to tell is interesting, make it so.