Instead of announcing what you are about to tell is interesting, make it so.

If you use a colloquialism or a slang word or phrase, simply use it; do not draw attention to it by enclosing it in quotation marks. To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better.

To acquire style, begin by affecting none.

Avoid fancy words....If you admire fancy words, if every sky is beauteous, every blonde curvaceous, every intelligent child prodigious, if you are tickled by discombobulate, you will have bad time Reminder 14.

Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.

None are so fallible as those who are sure they're right.

To air one's views gratuitously, is to imply that the demand for them is brisk.