Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.
William ZinsserUltimately the product that any writer has to sell is not the subject being written about, but who he or she is.
William ZinsserAvoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous."
William Zinsser