A little flattery, like a warm bath and soft towel, will let you get along with yourself, lie down with yourself, and sleep.

Ralph Keyes calls quotation collectors "quotographers," the men and women who gather catchwords, watchwords, war words, winged words, maxims, mottos, sayings, and quips into books of a thousand pages. Through the centuries quotation collectors have saved quotations that would otherwise be lost.

If you flatter yourself properly you will be better able to enjoy yourself. Stretch your joy so that others enjoy you too.

Like pollen on a honeybee, flattery clings to the things you tell yourself.

Quotations cause all kinds of trouble.

Excellent flatterers welcome attentive audiences; mighty potentates enjoy public praise. In the most pleasing situation, a flatterer would genuinely admire the flatteree, please that person, please other present company, be pleased to stagger rivals, and get something out of it: applause, promotion, a favor, reciprocal praise. Flattery is as social as a banquet.

Quotology disdains no quotations whatsoever, a duty it bears stoutly, with bloodshot eyes and sagging shelves.