I think of hip hop as a mass media, radio, MTV thing. Itโs been extremely relevant over the last 10 years and rock music is just not anymoreโ-a tear rolls down my cheek as I say that.
Win ButlerWhenever you do anything or say anything, you're opening yourself up to criticism. But that's okay.
Win ButlerMajor labels just lost their way. It's like the housing bubble. They lost a sense of the fundamentals.
Win ButlerWhen I was living in Boston I worked in this store that played the college radio station. I had to listen to it all day, and I didn't care for most of it.
Win ButlerThere's this idea, particularly in pop music and a lot of these pop father/manager types, that you're selling the person instead of the song. You basically want to create something that the fans relate to because it's exactly like them. So there's a lot of art that's made to be in the image of the audience, but then the audience is imitating this version of themselves. It's a really weird cultural feedback loop, and it's kind of strange to watch. It's a new thing since I was a kid, really a different thing.
Win ButlerI think when you've been in a band for a really long time, sometimes you don't appreciate what's good about yourself. It's easy to play something and get too focused on some small detail. It's helpful to have somebody around who can say, "No, that was good." Just so you don't get too lost or forget what you do. You need somebody you really trust who has great taste.
Win Butler