In battles two things are usually required of the Commander-in-Chief: to make a good plan for his army and, secondly, to keep a strong reserve.
Winston ChurchillI cannot forecast to you the action of Russia. It is a riddle wrapped in a mystery inside an enigma: but perhaps there is a key. That key is Russian national interest.
Winston ChurchillAdvertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
Winston ChurchillThere is no worse mistake in public leadership than to hold out false hopes soon to be swept away. The British people can face peril or misfortune with fortitude and buoyancy, but they bitterly resent being deceived or finding that those responsible for their affairs are themselves dwelling in a fool's paradise.
Winston Churchill