There is in the act of preparing, the moment you start caring.

We see nothing but good and hope in a richer, freer, more contented European commonalty. But we have our own dreams and our own task. We are with Europe, but not of it. We are linked, but not comprised. We are interested and associated, but not absorbed.

Remember gentleman, it's not just France we're fighting for, it's Champagne!

Next time I go into the action - I shall command a hundred men - & possibly I may bring off some coup. Besides I shall have some other motive for taking chances than merely "love of adventure".

Advertising nourishes the consuming power of men.

Never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

Want of foresight, unwillingness to act when action would be simple and effective, lack of clear thinking, confusion of counsel until the emergency comes, until self-preservation strikes its jarring gong - these are the features which constitute the endless repetition of history.