Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

I have not always been wrong. History will bear me out, particularly as I shall write that history myself.

I am very glad there are quite a number of people born with a gift and a liking for all of this; like great chessplayers who play sixteen games at once blindfold and die quite soon of epilepsy. Serve them right! I hope the Mathematicians, however, are well rewarded. I promise never to blackleg their profession nor take the bread out of their mouths.

When you are going through hell, don't stop.

Of all the small nations of this earth, perhaps only the ancient Greeks surpass the Scots in their contribution to mankind.

We must recognise that we have a great inheritance in our possession, which represents the prolonged achievement of the centuries; that there is not one of our simple uncounted rights today for which better men than we are have not died on the scaffold or the battlefield. We have not only a great treasure; we have a great cause. Are we taking every measure within our power to defend that cause?

I think a curse should rest on me - because I love this war. I know it's smashing and shattering the lives of thousands every moment - and yet - I can't help it - I enjoy every second of it.