There is this looking at the world as shapes and patterns and colors that have meaning, and you can't deny the superficial because the superficial is what meets the eye. The content can never be disconnected from the surface, and this active interest in surface can never be disregarded from the good art that we admire.

To look without fear is a good subversive tool, undermining taboos.

Whatever pictures are put into the world, the balance needs to be readdressed, it needs to be observed. That's why I am also really questioning what a lot of photography has done since I began. I am not saying because of me, but I mean, photographing some friends partying and publishing the pictures meant something else in '92 than it does in 2011. And I find the younger generation is not questioning this at all today.

Always take yourself seriously... it's not the same as being pompous, or overly self-assured, but it is important to understand that the small little ideas that creep up in your mind, often contain the germ of a much larger project. All great art wasn't born as great art. It first needed to be recognized by the artist him/herself. Through his or her belief in it, it became true.

Now there is such a closed loop between realness and commercialism that one has to question why do more and more and more of those pictures. It's almost like everybody deserves a book about themselves, and everybody deserves a whole issue of Vice magazine devoted to them.

I think it's much more radical to see and show things as they look instead of making them somehow subversive through alienation.

I am interested not in individual readings, but in constructing networks of images and meanings capable of reflecting the complexity of the subject.