The illegal wildlife trade threatens not only the survival of entire species, such as elephants and rhinos, but also the livelihoods and, often, the very lives of millions of people across Africa who depend on tourism for a living.

People need to make a stand and be clear that trading in ivory is immoral and unacceptable.

Sometimes people fail to see that individual decisions have universal consequences.

The environment is everything that makes up our surroundings and affects our ability to live on the earth - the air we breathe, the water that covers most of the earth's surface, the plants and animals around us, the overall condition of our planet, and much more.

The illegal wildlife trade threatens not only the survival of entire species, such as elephants and rhinos, but also the livelihoods and, often, the very lives of millions of people across Africa who depend on tourism for a living.

Protecting the environment is really important to everyone's welfare - that of our children, as well as that of the future generations.

I have committed to contribute in raising general public awareness, as well as inspiring broad, positive, committed action against illegal trade. It is an on-going and tough fight, but I believe that if we all join our hands, we can conquer!