If you're just starting off as an artist, steal as much inspiration from everything you like, as much as you can. Take from books, from poets, from musicians. Just steal stuff from all over the place and then mix it up to make something of your own.

It can be tricky with branding these days, because everything is kind of branded.

If you listen too much to doubts you're totally lost.

As an artist, let the creativity be the priority as often as you can, even though we all understand that there are bills to pay. My favorite artists are those who have always kept a strong creative image and their vision for their art at the forefront.

I think we're a little bit protective in that way. You're always trying to balance between what's spreading the word about the band and what's good money and what's a shitty look. Is this good for the longevity of the band? Do people even care these days? We care, but do we care more about the money? We've had a lot of discussions about things. It gets us into a lot of fights, but it also makes you question your own morals in a really good way.

What does success look like for you? Maybe your definition of success is too different from what the label defines as success. Perhaps your definition of success is simply being able to live off your art for the rest of your days. Don't get caught up in this crazy business. I'd say that's one of the most important things.

Keeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.