I think most people get hit by the music first and you can be singing along and realize a song has this melancholy feel. As Swedes, I think we see a beauty in melancholy. You're heartbroken, you're looking out the window and you feel really at ease in the pain. I have so many memories as a teenager with music, sad music, but I was just so into it.

Maybe it's easier to have that desire guest-spot-packed album, for example, you're a rapper and you need someone to sing the hook. I guess for us, it just kind of feels like we want to explore ourselves more. That sounds kind of cheesy, but I don't know. I have a lot of artists whose music I have this perfect relationship with, and I don't really feel like I need to meet them or get to know them or write with them because of it.

Have your own definition of success. Figure it out for yourself. If you really want to be the next Rihanna or whatever you've got to understand what that takes. Or if you want to be the Brian Eno - or whatever it is - who knows? Define for yourself what success means.

I think most people are many-sided; you have your evil side, your happy side, your spaced-out side. You try to stay on the positive side more - I mean, I try to - but I think we all have those different faces of ourselves.

I am a creative person and it's important for me to get that out there, kind of like eating food. It's something I need to do to feel happy. It's some kind of drive and I don't know how to explain what the reason is, but it's something I have a need to do.

You want inspiration to come in a natural way and let it happen when it's going to happen. The last thing you want is this ghost looming over you saying "it has to be good" - remember that feeling of loving what you do, and don't let the business aspect murder that. It takes away the creativity for me.

It's hard to start and think about having balance. Music is a tough industry, and you have to work your way to that luxury.