The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.

I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

Most of the damage we cause to the planet is the result of our own ignorance.

The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.

The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.