Hire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon ChouinardThe most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon ChouinardWe're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
Yvon Chouinard