We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.
Zachary Cole SmithSome kid can say, "Hey, I really want you to play my town in Switzerland, or Sweden, or Latvia," and they could have a fun night at the show. On the other hand, all those kids could have a record that means something to them in a more personal way a couple months down the road. The live band is a really important thing for us, but my focus is on the album now.
Zachary Cole SmithWhat I wanted was just to make music, and so, originally I just wanted to hide behind the album cover of the last record, and I wanted it to be almost anonymous.
Zachary Cole SmithThe idea is: You played to 100 people this week in Europe, and then next week you can play to 200. It's an investment in that territory. But it can lose money because it's very expensive to go to Europe. You can't really just say, like, "Oh, we're gonna take our van and drive to California tomorrow." It's more like, "Oh, we have to fly to London and rent three guitar amps, a bass amp, drums; buy all these flights for four people; hire a driver."
Zachary Cole Smith