My generation has the opportunity to change the world.

I think a lot of women can see themselves in me and a lot of people in general are empowered by seeing someone wear what they want, do what they want, maybe get criticism or get praise, whatever, but still continue to wear and do what they want. I think that a lot of people need that.

I like playing with fashion and bending the "rules," or what was "rules" - there are no rules anymore, you know? Fashion is way bigger than that and it's about wearing what you want and wearing what makes you feel comfortable and what makes you feel confident.

That's what is really cool about this whole new wave of makeup artistry and people on Instagram and YouTube: It's about doing it for yourself and experimenting. People don't wear makeup to impress people or because they'll be seen in public. It's more of a hobby now, just because it's fun.

I think sometimes there's a lot of subliminal messaging in everything.

[Diversity] is the future. You can't stop it. It's going where it's going, so I choose to be with the future.

The price point and the quality are very rare. I don't want people thinking, "I got the look for less." I want them thinking, "I got the look!"