I feel like whole idea with makeup is that I don't want anyone to think, 'Oh she's wearing makeup.' I just want them to think, 'Oh she looks good!'
Zoe KravitzWomen that look like me [the black ones] need to see more of themselves in social media, in film, in music.
Zoe KravitzWhen you look cakey, or you have too much on, and you actually see the makeup, the makeup isn't doing its job. When you use the makeup in a way where the people aren't thinking about the makeup, and they're looking at you, that's what we want.
Zoe KravitzBlack women have kinky hair, and we think we have limitations on what we can do. It's interesting that people think, 'Oh this is the only thing they can do.' But if you have blonde, straight hair and don't change it for 20 years - nobody thinks about it. Nobody says anything!
Zoe Kravitz