Life purpose may be shifted from achieving a 'steady state' (an equilibrium between desires and plausibilities) to the excitement of running after novelties. In other words, be guided by new desires, not by extant needs.

A reliable assurance of the right and ability to dismantle the constructed structure must be offered, before the job of construction starts in earnest.

Security was the demand which set in motion labour movements in history; trade unions, friendly societies, consumer cooperatives were all about compensating for the impotence of individual resistance.

Unlike 'real relationships', 'virtual relationships' are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff.

The consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.

The task is to keep the lost opportunities of the past alive.

State governments seek local remedies for the globally fabricated deprivations and miseries in vain - just as the individuals-by-the-decree-of-fate (read: by the impact of deregulation) seek in vain the individual solutions to the socially fabricated life problems.