The task for sociology is to come to the help of the individual. We have to be in service of freedom. It is something we have lost sight of.
Zygmunt BaumanLife purpose may be shifted from achieving a 'steady state' (an equilibrium between desires and plausibilities) to the excitement of running after novelties. In other words, be guided by new desires, not by extant needs.
Zygmunt BaumanLike the phoenix, socialism is reborn from every pile of ashes left day in, day out, by burnt-out human dreams and charred hopes.
Zygmunt BaumanThe consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.
Zygmunt BaumanIt is more or less clear that one idea which should emerge from the crash, whatever happens with the attempts to save the banks from bankruptcy and people from being evicted from their homes, is that this kind of life is unsustainable. We cannot go on like this... something must be done.
Zygmunt Bauman