Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
Zygmunt BaumanWe have a reversal of a longstanding trend, from rising inequality across nations and constant or declining inequality within nations, to declining inequality across nations and rising inequality within them.
Zygmunt BaumanIdeally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
Zygmunt BaumanIn "solid modernity" difference was tolerated as a temporary irritant only, expected to disappear tomorrow, when "those aliens" will become like us. "Living with strangers" was therefore not something to last and did not call for developing appropriate arts and skills. Now, however, it looks like that diasporic context of our living will not go away - it will be there forever, so learning how to live with strangers day in, day out without abandoning my own strangeness is high on the agenda.
Zygmunt BaumanWhat is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices.
Zygmunt BaumanIt is so true that in liquid modernity freedom was, so to speak, let off the leash, and for a quite a number of years the freedom of choice was "in principle" unlimited. One result was the weakening of inter-human bonds, particularly inherited bonds, and the counterfactual assumption that individuals must and can fend for themselves.
Zygmunt Bauman