If you sell diamonds, you cannot expect to have many customers. But a diamond is a diamond even if there are no customers.
A. C. Bhaktivedanta Swami PrabhupadaIt is imperative that one approaches a spiritual master, for by such association one proportionately develops his consciousness towards the Supreme Personality of Godhead.
A. C. Bhaktivedanta Swami PrabhupadaTherefore a person fully absorbed in the bodily concept of life is surely killing himself by not making spiritual progress. Such a person is called pasu-ghna. Especially excluded from spiritual life are the animal hunters, who are not interested in hearing and chanting the holy name of the Lord. Such hunters are always unhappy, both in this life and in the next. It is therefore said that a hunter should neither die nor live because for such persons both living and dying are troublesome.
A. C. Bhaktivedanta Swami PrabhupadaThe holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
A. C. Bhaktivedanta Swami Prabhupada