The genuine Guru is God's representative and he speaks about God and nothing else.
A. C. Bhaktivedanta Swami PrabhupadaTherefore a person fully absorbed in the bodily concept of life is surely killing himself by not making spiritual progress. Such a person is called pasu-ghna. Especially excluded from spiritual life are the animal hunters, who are not interested in hearing and chanting the holy name of the Lord. Such hunters are always unhappy, both in this life and in the next. It is therefore said that a hunter should neither die nor live because for such persons both living and dying are troublesome.
A. C. Bhaktivedanta Swami PrabhupadaSpiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
A. C. Bhaktivedanta Swami PrabhupadaIf you sell diamonds, you cannot expect to have many customers. But a diamond is a diamond even if there are no customers.
A. C. Bhaktivedanta Swami Prabhupada