Every living creature is the son of the supreme Lord, and He does not tolerate even ants being killed

This chanting of the Hare Krishna mantra is enacted from the spiritual platform and thus this sound vibration surpasses all lower strata of consciouness - namely sensual, mental and intellectual.

In spiritual life, one must conduct one's whole life under the guidance of the guru. Only one who executes his spiritual life under the direction of the spiritual master can achieve the mercy of Krishna.

To kill nothing, that is love.

Spiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.

The Srimad-Bhagavatam states that any bona fide preacher of God consciousness must have the qualities of titiksa (tolerance) and karuna (compassion). In the character of Lord Jesus Christ we find both these qualities.

The genuine Guru is God's representative and he speaks about God and nothing else.