The Srimad-Bhagavatam states that any bona fide preacher of God consciousness must have the qualities of titiksa (tolerance) and karuna (compassion). In the character of Lord Jesus Christ we find both these qualities.
A. C. Bhaktivedanta Swami PrabhupadaIn the last stage of the spiritual master's life, the devotees of the spiritual master should take preaching activities into their own hands. In this way the spiritual master can sit down in a solitary place and render nirjana-bhajana.
A. C. Bhaktivedanta Swami PrabhupadaThe holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
A. C. Bhaktivedanta Swami PrabhupadaBooks are the basis; purity is the force; preaching is the essence; utility is the principle.
A. C. Bhaktivedanta Swami PrabhupadaSpiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
A. C. Bhaktivedanta Swami Prabhupada