The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.

To be nonviolent to human beings and to be a killer or enemy of the poor animals is Satan's philosophy. In this age there is always enmity against poor animals, and therefore the poor creatures are always anxious. The reaction of the poor animals is being forced on human society, and therefore there is always strain of cold or hot war between men, individually, collectively or nationally.

Therefore a person fully absorbed in the bodily concept of life is surely killing himself by not making spiritual progress. Such a person is called pasu-ghna. Especially excluded from spiritual life are the animal hunters, who are not interested in hearing and chanting the holy name of the Lord. Such hunters are always unhappy, both in this life and in the next. It is therefore said that a hunter should neither die nor live because for such persons both living and dying are troublesome.

Spiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.

A spiritual master who is one hundred percent Krishna conscious is the bona fide spiritual master.

The genuine Guru is God's representative and he speaks about God and nothing else.

A bona fide spiritual master, under the guidance of authorities, can turn anyone to the Vaisnava cult so that naturally he may come to the topmost position of a brahmana.