The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
A. C. Bhaktivedanta Swami PrabhupadaIf after accepting the spiritual master and being initiated one does not follow the rules and regulations of devotional service, then he is again fallen.
A. C. Bhaktivedanta Swami PrabhupadaSpiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
A. C. Bhaktivedanta Swami PrabhupadaIt is imperative that one approaches a spiritual master, for by such association one proportionately develops his consciousness towards the Supreme Personality of Godhead.
A. C. Bhaktivedanta Swami Prabhupada