When you know what you like and what you want and you're able to nudge things in the right direction, that's more profitable than ever, because there's so much information out there. Everything's saturated. Tastemaker is probably the most overused word, but I still think it's important.
A-TrakI was a bit of an outsider in the hip-hop world because I was a scratch kid and people weren't necessarily trying to hear that all the time.
A-TrakOne thing that I learned in recent years from working more with other people is this idea that part of a producer's job is to make people comfortable and confident.
A-Trak